Each November, the opening of Beaujolais Nouveau marks the arrival of a brand new season in France. It’s usually an event for celebration. This 12 months, with the closure of eating places, exports are down and gross sales have been stifled.

However with centuries of expertise behind them, some French vineyards have motive to really feel hopeful.

Pandemics and conflicts will not be unfamiliar to Maison Loron. The story of this dynasty began greater than 300 years in the past. Their knowledgeable information extends over a number of dozen hectares, chateaux and estates. And round half of their wines are exported overseas.

Philippe Bardet took over the corporate 4 years in the past. Some markets have been already difficult earlier than this disaster. However with the pandemic, the market is going through a good higher turmoil:

“It is difficult this 12 months. We made good wine, however it’s not really easy to promote it. The Japanese market is an enormous one for us. This market has already been slowly falling, however this 12 months it is actually not doing nicely. So in Japan, as in the USA and in England, the absence of celebrations for the arrival of Beaujolais Nouveau will penalize us as a result of some of these reunions have develop into a powerful customized.”

A 25% drop in gross sales is anticipated this 12 months. However winegrowers intend to restrict that fall, with client purchases for dwelling and for take-away gross sales in eating places.

Watch Euronews’s report within the participant above.


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